We, after many years, are excited to announce that we have Willow Farm Sweatshirts. The Willow Farm used to be called Willow Mania. We had hats for Willow Mania for sale but after we changed the name, we never really felt the need for promotional merchandise. We’d reached a stage in our business where we weren’t advertising, doing site visits, or having people visit the farm. Our business was coming solely from word-of-mouth and the ordering process is quite simple through email. So, there was no need for promotional material, including clothing. We were in the middle of a shift in our business model as we had to accommodate for more, larger, projects with a very small staff. So, “swag” was the last thing on our minds.
The name change was also a brand change. We wanted a more refined aesthetic as opposed to the playful aesthetic of Willow Mania. Willow Mania sold furniture, decorative screens, wreaths, bouquets, and panels. After we got our first big architectural job at Hotel Healdsburg, we rebranded to The Willow Farm, selling mainly to architects, contractors and designers and focusing on larger projects. We love small, creative, custom projects but those efforts have been directed toward one-off sculptures and huts.
Alex, my boyfriend, is an artist. You’ll see his work in our newsletters under “The Resident Artist” and he designed our new logo. As we begin to open up our farm for tours and design meetings, we wanted to have something that represents us and sets us apart, particularly, from other farms that share our name. This new logo embodies the “we grow, we make it” slogan we’ve used for many years.
We already have post cards and note-cards with the logo. After a lot of discussion about color, placement and style, we’ve ordered our first set of sweatshirts, for sale, on the website on June 1st. The sweatshirt is modeled by the artist himself, Alexander Rohrig.
